Deliverability

As email marketing effectiveness increases, so does email volume. As a result, ISPs are constantly creating new filters to screen messages thus making it harder for marketers to reach subscribers’ inboxes. Yesmail Deliverability Intelligence is a comprehensive solution that helps marketers overcome technical, legal, and business challenges that affect email deliverability.

Monitoring email deliverability is the first and most critical step to ensuring every campaign makes it to the inbox of its intended recipient. With Yesmail Deliverability Intelligence, marketers can accurately measure email performance and implement proactive deliverability strategies through a partnership with a dedicated deliverability expert.

At an appealing price point, Yesmail Deliverability Intelligence provides an integrated, full-service approach to deliverability through four complementary components.

  • Inboxing: provides comprehensive reporting on email campaign placement within a recipient’s mailbox by showcasing inboxing, bulking and missing rates for each message sent at over 75 global ISPs.
  • Creative Rendering: enables marketers to view how email campaigns render in over 40 web, desktop, and mobile clients so brands can optimize creative to ensure calls-to-action are visible and clickable in all email environments.
  • Blacklisting: provides detailed daily and hourly scanning of a marketer’s IPs and sending domains against all major blacklists. Instant blacklisting detection can save marketers hundreds of thousands of dollars based on their email program size and average ROI.
  • Deliverability Strategy: provides partnership with a knowledgeable expert who helps marketers navigate through any deliverability challenges, translates deliverability metrics into actionable strategy, improves inboxing rates and sender reputation, and ensures email program success.

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