A successful email marketing campaign takes great data. It’s easy to say, but harder to find a partner or internal resources that can turn data into revenue. Organizations that have internal data are a step ahead of the game, but it’s depth of information and analysis that allows the right customers to be targeted the right way, and that takes a solution that can manage internal and external data to find key insights.
Yesmail’s data warehousing capabilities give marketers the ability to house and manage unlimited data from multiple sources, standardize it, and convert it into actionable information. Our flexible data model also ensures that marketers can meet any future data needs.