By segmenting based on customer engagement from a long-term perspective, lifecycle email marketing uses customer profiles to find customers with lasting value. High-value contacts should be analyzed to create a reach and cross-sell strategy based on past behavior, while lapsed customers can be re-engaged or re-activated using different campaigns. Don’t stop at lead generation—look at the complete life value of a contact, beginning to present.
The most successful companies are those that are truly customer-oriented. Lifecycle marketing grows revenue by sending the appropriate message for each customer’s current relationship with the brand. It’s one of the most effective ways of growing client retention and company profits.