We always knew we had male buyers, but we had no idea how valuable he was to our portfolio until Yes Lifecycle Marketing showed us.
For a tool that provides this amount of complex multichannel data, Yesmail Market Intelligence is a lesson in how to design a user-friendly interface. The data visualization it boasts is better than anything I’ve seen. More importantly, it clearly pinpoints impactful campaigns that result in spikes in engagement. It clearly shows us who we can learn from and what we need to improve."
Yes Lifecycle Marketing’s digital and direct marketing expertise enabled us to automate triggered email campaigns, eliminate excess spend on inactive customers, and ultimately increase revenue."
We heard repeatedly from Yesmail clients how immersed they become in a client’s business. Creative, tech, and account teams all put in the time to learn any client’s particular business challenges.
We expanded our services with Yes Lifecycle Marketing to include strategy services where we meet on a weekly basis and go through all of our priorities and put them into a roadmap so we know exactly where they are slated for execution in the future. It is invaluable to us.
As our business continues its rapid growth, we require a CRM solution that drives contextual relevancy that consistently delivers superior results, and Yesmail does just that. We are proud to have them as a partner.
This is an example of how a cohesive storyline, personalized content, and innovative execution deliver greater value and relevance for members. Through the Year in Review program, we were able to leverage individual members’ key accomplishments to drive re-engagement."
The Yesmail Deliverability team conducted an extensive assessment of SHOP.COM’s in-house email program and recommended actionable strategies to significantly reduce our bounce rates and spam complaints. Our dedicated deliverability analysts were able to identify specific areas of improvement and provide a custom approach to attain optimal inboxing results and establish a solid sending reputation. We are excited to have a true deliverability partner who boasts global coverage support, thus helping us achieve excellent inboxing rates both in North America and across the globe."
The account managers at Yesmail took ownership of all updates necessary for our tracking links, creative revisions, enablement and deployment. Then not only did they conduct tests and QA, but they also completed the feedback loop by providing follow-up metrics for analysis. For just one of our campaigns, the open rate was over 25% and had a 1.2% conversion rate."
Yesmail's deliverability team has become our immediate go-to when we have deliverability questions or concerns. With a very small email team of three, we don't have the depth of knowledge nor opportunity to dig into deliverability to the extent needed so it's fantastic having a resource at our fingertips. Between their team and the Deliverability Intelligence tool, we are well-poised to learn and grow our internal knowledge and understanding of this ever-changing but crucial component of running an email program."