Yes Lifecycle Marketing’s full-service offering ensured we had technical, strategic, and account support every step of the way. It made a world of a difference that our digital and direct marketing needs were met by a single partner."
From the first day we came on board, their dedicated team has gone above and beyond to make the transition seamless and push our program to new heights. The strategic guidance, relentless account management, and flawless execution are but a few of the benefits we’ve reaped through our partnership with Yes Lifecycle Marketing."
The Year in Review campaign was the single best execution of an end to-end campaign we have done since I have been at Marriott. This could not have been accomplished without Yes Lifecycle Marketing; their in-depth insights, meticulous planning, innovative communication strategy, and exceptional creative storyboarding were at the helm of Marriott Rewards’ success in Q4 as a whole and specifically, the month of December. The collaboration that led to the innovative Year in Review program has us looking forward to 2015."
"We’re looking forward to launching more campaigns using Customer Generator in the future. We were able to leverage the subscribers we already had to expand the reach of our marketing promo across social media. And most importantly, we could accurately measure the impact of the campaign in the end.”
We have built an exceptional partnership with Yes Lifecycle Marketing and they have been extremely responsive to the changing needs of our business. They are a trusted resource and are often our first phone call to understand how to best leverage our data for new marketing initiatives."
Yesmail’s Deliverability Intelligence tool is phenomenal. It provides a detailed view of our inboxing rates by ISP and includes deliverability data beyond anything we’ve seen in the market. It enables us not only to monitor our campaigns, and identify any issues that require attention, but it also provides a great gage for our segmentation practices. It shows us what programs and audience segments need attention based on how they inbox and enables us to fine-tune them accordingly. As an added bonus, it is extremely easy to use compared to other tools out there."
One of the most important tasks we accomplished working with Yesmail and utilizing their industry expertise and cross-client learnings, was identifying a true opportunity to not only drive incremental revenue, but overall engagement that translates to customer loyalty. That’s what the lifecycle trigger program did for us and that’s where Yesmail’s partnership and experience in the retail industry proved instrumental for our success."
Yesmail’s Deliverability Intelligence tool is clean and user-friendly. It provides inboxing reports for our campaigns within minutes of deployment, and captures all critical need-to-know deliverability metrics. If an issue needs to be addressed, we can always rely on Yesmail’s deliverability team for investigation and resolution. That is… if they haven’t resolved it already. We are sending different types of email campaigns linking to different sites and they experience different types of deliverability challenges. Yesmail Deliverability Intelligence has helped us monitor all of them – if our authentication breaks, we know immediately; if we start bulking at Gmail, we can make targeting changes; if we are blacklisted, we can take care of it promptly. Since deliverability can make or break an email program, these are critical issues to be aware of. Yesmail’s deliverability team is great about noticing problems and reaching out to ISPs to mitigate them on our behalf or giving us actionable suggestions on changing our practices to achieve optimal inboxing."
Yesmail provides amazing digital marketing tools to help us reach our customers, which is crucial for a company like ours with a strong online presence. We are excited to partner with Yesmail and look forward to working with their team."
Prior to engaging Yes Lifecycle Marketing, our team had conducted our own brand research that had pretty good results due to our extremely loyal fan-base. We felt that we only scratched the surface with some of the brand research that we had done. We felt that we could layer in additional segments to help verify our findings and quantify the investment that we wanted to make. We really believed that gaining a deeper understanding of our customers would help us be successful in creating lifetime value.