Objective and Solution
Before choosing Yesmail as its email marketing partner, Deluxe deployed solely transactional emails such as order confirmations and shipment tracking. These triggered emails were relevant for customers but did not provide a lot of additional value to the brand. In order to achieve maximum impact through its email initiatives, Deluxe decided to diversify its program and implement marketing messaging.
Deluxe signed on for the Yesmail Marketing Platform as a self-serve partner, but Yesmail’s dedicated account managers immersed themselves in the client’s business. Although customers order new checks every twelve months on average, Yesmail recommended sending them highly targeted email promotions that catered to people in various stages of the buying cycle. Per Yesmail’s strategic guidance, Deluxe delivered follow-up messages to users who didn’t open or click the first emails they received. This enabled the check supplier to increase open rates and boost sales.
Throughout Deluxe’s new initiatives, Yesmail provided ‘full-service’ attention.