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Data Hygiene: Clean Data Boosts Marketing ROI

Customer Data is Your Brand’s Biggest Asset

Maintaining the quality of your customer data base will drive greater engagement and higher revenue.

By Lisa Mayer
Feb 02, 2017

Mobile Wallets Increase Email Coupon Redemption

Coupons are one of the most effective sources for brand engagement and loyalty.

If anyone knows how true that is, it’s Coca Cola; the brand created the first-ever coupon in 1887.

By Lisa Mayer
Jan 16, 2017

Bridging the Gap Between Mobile and Desktop Shopping

Improving the Mobile Experience to Increase Conversions

The gap between mobile and desktop clicks & CTO rates has almost reached the tipping point.

By Lisa Mayer
Jan 09, 2017

Close the Email Engagement Gap with Behavioral Targeting

Mind the Engagement Gap

Consumers are drowning in emails. Faced with a flood of offers, marketers have a tough job getting consumers to open their emails let alone take the next step and engage with the brand.

By Lisa Mayer
Jan 05, 2017