Customer Data is Your Brand’s Biggest Asset
Maintaining the quality of your customer data base will drive greater engagement and higher revenue.
Coupons are one of the most effective sources for brand engagement and loyalty.
If anyone knows how true that is, it’s Coca Cola; the brand created the first-ever coupon in 1887.
Improving the Mobile Experience to Increase Conversions
The gap between mobile and desktop clicks & CTO rates has almost reached the tipping point.
Mind the Engagement Gap
Consumers are drowning in emails. Faced with a flood of offers, marketers have a tough job getting consumers to open their emails let alone take the next step and engage with the brand.