Coupons are one of the most effective sources for brand engagement and loyalty.
If anyone knows how true that is, it’s Coca Cola; the brand created the first-ever coupon in 1887.
Improving the Mobile Experience to Increase Conversions
The gap between mobile and desktop clicks & CTO rates has almost reached the tipping point.
Mind the Engagement Gap
Consumers are drowning in emails. Faced with a flood of offers, marketers have a tough job getting consumers to open their emails let alone take the next step and engage with the brand.