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Customer-Centric Monthly Marketing Calendar: November

Holidays and events to enhance engagement in November

Kick your holiday marketing into high gear with these November holidays and events!

By Cheryle Ross
Oct 17, 2016

Dating Your Subscribers: Getting Personal without Being Creepy

With the impressive ROI that personalization can bring, it’s tempting for marketers to want to incorporate it into all of their marketing, all of the time.

With the impressive ROI that personalization can bring, it’s tempting for marketers to want to incorporate it into all of their email marketing, all of the time...

By Cheryle Ross
Dec 05, 2014

Beyond Opens and Clicks: Getting Full Credit for Your Email Marketing Campaigns

There are customer activities that occur beyond just clicks and sales that you should be measuring and getting credit for.

Besides the standard metrics, there are several things marketers can measure to show senior management the true value of email.

By Cheryle Ross
Mar 19, 2014