Welcome to the third and final part of our blog series dedicated to video in email. In this post, we’ll be focusing on how Yesmail creates video codes to embed in emails, sets up fallbacks, and drives results for clients through video-in-email campaigns.
If you missed the earlier posts in this series, you can find them here: Video in Email: Getting Started (part 1) | Best Practices When Incorporating Video in Email (Part 2)
Sending Video Email
Like we mentioned in the 2nd post of this series, one of the major deterrents when it comes to video in email is the likelihood of something not going according to plan. An additional, but perhaps equally important consideration is the perception that embedding video in email is associated with a lot of time, resources, and risks. The only way to dissipate these fears is for marketers to get to know and trust the technology their email providers are using; it makes embedding video content easy, fast, and intuitive. In other words, technology makes a typically convoluted and potentially long process very efficient and straight-forward. Don’t knock it ‘till you try it!
The video embed process only requires a few easy steps, regardless of the provider your brand is using. All you need to do is upload your video, choose a thumbnail, and then create a GIF animation and a static image to display in the event the mail client fails to play the video. While the word ‘create’ sounds labor-intensive and involved, technology has taken care of that ‘burden’ – the uploaded video automatically generates frames that enable you to choose which frame will be your static image, how long your GIF will be, which frame the GIF will start and end with, and whether it will loop or not. Now that this is done, you’re done! All that’s left is to input the two embed codes your video tool has generated into your email and your landing page, respectively.