As Bryan Finke recently mentioned, PC sales are on the decline. Meanwhile, according to an IDC/Facebook report, nearly half of the entire U.S. population (49.4%) owns a smartphone and that figure is expected to reach 57.3% by the end of the year.
The same IDC/Facebook research found that email is the most commonly used smartphone application. Despite the popularity of mobile email, many marketers have yet to adapt to this consumer behavior. Some consumers still say that mobile emails are hard to read because of excessive scrolling and content or bad layouts.
Email marketers can address these issues by using scalable and responsive design techniques. Check out the infographic below, created by Gregg Hecht, to learn how to apply these design practices and appeal to on-the-go consumers.