Is your email list becoming stale? Are you running out of ideas to increase click rates? As we wrap up Q1, we would like to share some tips to drive engagement for your program.
1. Data, Data, Data
Create groups of compatible customers and tailor promotions to each client’s specific needs. Marketers who segment their lists will see an increase in leads and transactions. Once the list is segmented (for example, by particular buying patterns), the next step is to consider what content to test. A great example of this is to utilize a common data point regarding products. If you are a retailer and can pin point a group of customers that are consistently buying shoes over clothing, you should treat them differently and develop specific campaigns, highlighting items that correspond with what they’re interested in.