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The Logic of Triggered Campaigns: 4 Steps To Setting Up Effective Triggers

Setting Up Effective Triggers

While understanding the different types of triggered emails is an important building block of your mailing program, thinking through the logic of a trigger is instrumental for success.

By Lance Rashford
Sep 21, 2016

Mobile’s Fast Track to Becoming the Norm in Consumers’ Purchase Behavior

Mobile Purchase Behavior

As more and more consumers favor the ease and convenience of online shopping over the hassle of going to malls, with mobile technology in the mix, shoppers can now make their purchases anytime and anywhere.

By Maddy Nelson
Sep 07, 2016

5 email strategies for the 2016 Holiday Season


Boost holiday email engagement with these 5 tips.

By Gurjit Sandhu
Sep 06, 2016

Top Days of the Week for Email Engagement and Conversion Rates

Best-performing day of the week

There are a lot of factors that go into making an email campaign a success. One of them is timing. As a deliverability analyst, I often get asked what the best days and times are for sending emails.

By Maddy Nelson
Aug 31, 2016

Customer-Centric Monthly Marketing Calendar: September

Seasonal campaign ideas to boost engagement

Take advantage of the holidays and events illustrated in our September Marketing Calendar.

By Marie Honme
Aug 29, 2016

Election Flashback: Revisit How Smart Email Marketing Led to a Stunning Presidential Win

Smart Email Marketing

By the time President Obama won the presidency in 2008, he had successfully collected approximately 13.5 million email addresses1 – a number unprecedented for any other presidential campaign ever, especially given this was the first time email marketing strategy was used as an instrumental tool during an election.

By Marie Galo
Aug 24, 2016

5 Steps to Determine the Best Segmentation Strategy for Your Email Marketing Program

Email segmentation

Email segmentation is a great way to connect with your audience and increase conversions. It allows marketers to speak more intelligently to consumers through personalized, relevant content.

By Elizabeth Fella
Aug 23, 2016

How “List-Bombing” Led to Recent Spamhaus Blacklistings

Spamhaus Blacklistings

Since this past Sunday, Spamhaus, one of the Internet's most powerful and widely used domain and IP blacklists, began putting several major businesses, marketers, and ESPs on their IP blacklist. The reason for these listings could be that these senders were victims of "list bombing.”

By Bob Sybydlo
Aug 18, 2016

Three Biggest Email Marketing Surprises from the 2015 Holiday Season

Holiday 2016 Best Practices

Learn surprising lessons that marketers should consider for their 2016 holiday strategy. Here are the top 3 highlights from the report

By Gurjit Sandhu
Aug 15, 2016

Back-to-School Campaign Performance from 2015 and Takeaways for 2016


See metrics from last year’s back-to-school campaigns and learn quick tips to drive engagement in 2016.

By Gurjit Sandhu
Aug 01, 2016