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Customer-Centric Monthly Marketing Calendar: November

Holidays and events to enhance engagement in November

Kick your holiday marketing into high gear with these November holidays and events!

By Cheryle Ross
Oct 17, 2016

Halloween campaign tips and examples

[Infographic] There’s still time to refine your Halloween campaigns

Check out the tips from this infographic and then view 3 well-executed creative examples for ideas to help you get the most out of the big day

By Gurjit Sandhu
Oct 12, 2016

Days of the week with highest email engagement and conversion


Get days of the week engagement and purchase behavior findings

By Gurjit Sandhu
Oct 03, 2016

Customer-Centric Monthly Marketing Calendar: October

Campaign ideas to boost your October engagement

View the holidays and events illustrated in our October Marketing Calendar.

By Ted Kim
Sep 27, 2016

The Logic of Triggered Campaigns: 4 Steps To Setting Up Effective Triggers

Setting Up Effective Triggers

While understanding the different types of triggered emails is an important building block of your mailing program, thinking through the logic of a trigger is instrumental for success.

By Lance Rashford
Sep 21, 2016

Mobile’s Fast Track to Becoming the Norm in Consumers’ Purchase Behavior

Mobile Purchase Behavior

As more and more consumers favor the ease and convenience of online shopping over the hassle of going to malls, with mobile technology in the mix, shoppers can now make their purchases anytime and anywhere.

By Maddy Nelson
Sep 07, 2016

5 email strategies for the 2016 Holiday Season


Boost holiday email engagement with these 5 tips.

By Gurjit Sandhu
Sep 06, 2016

Top Days of the Week for Email Engagement and Conversion Rates

Best-performing day of the week

There are a lot of factors that go into making an email campaign a success. One of them is timing. As a deliverability analyst, I often get asked what the best days and times are for sending emails.

By Maddy Nelson
Aug 31, 2016

Customer-Centric Monthly Marketing Calendar: September

Seasonal campaign ideas to boost engagement

Take advantage of the holidays and events illustrated in our September Marketing Calendar.

By Marie Honme
Aug 29, 2016

Election Flashback: Revisit How Smart Email Marketing Led to a Stunning Presidential Win

Smart Email Marketing

By the time President Obama won the presidency in 2008, he had successfully collected approximately 13.5 million email addresses1 – a number unprecedented for any other presidential campaign ever, especially given this was the first time email marketing strategy was used as an instrumental tool during an election.

By Marie Galo
Aug 24, 2016