Blog

Blog View

Customer-Centric Monthly Marketing Calendar: April

Check out seasonal marketing themes in April

From Earth Day to Easter, check out our April calendar for a list of holidays throughout the month and learn from timely campaign samples.

By Linda Clasen
Mar 22, 2017

How Multivariate Testing Improves Targeting and Engagement

Collect Data on Which Email Elements Contributed to Lift

Multivariate testing can tell you EXACTLY which change in email elements made the most difference.

By Kara Sutton
Mar 07, 2017

Customer-Centric Monthly Marketing Calendar: March

Check out seasonal marketing themes in March

Looking for ideas for to reach out to customers and stay top of mind? Check out our March calendar for holiday and special themes along with campaign examples brands have used to engage subscribers throughout the month.

By Nessa Felleson
Feb 24, 2017

“Should I Stay or Should I Go”: Reviewing Your Cross-Channel Marketing Provider

Are Your Marketing Programs Reaching Full Potential?

Brands should look at their relationship with their cross-channel marketing provider who plays such an instrumental role in achieving business objectives.

By Benjamin Galassi
Feb 14, 2017

Data Hygiene: Clean Data Boosts Marketing ROI

Customer Data is Your Brand’s Biggest Asset

Maintaining the quality of your customer data base will drive greater engagement and higher revenue.

By Lisa Mayer
Feb 02, 2017

Customer-Centric Monthly Marketing Calendar: February

Improve February engagements with these holidays and events

February is filled with opportunity to celebrate, engage and excite subscribers.

By Kimberly Snyder
Jan 24, 2017

Mobile Wallets Increase Email Coupon Redemption

Coupons are one of the most effective sources for brand engagement and loyalty.

If anyone knows how true that is, it’s Coca Cola; the brand created the first-ever coupon in 1887.

By Lisa Mayer
Jan 16, 2017

The Dawn of Digital Marketing: A Brief History of Email

Email has come a long way

Whether it’s a friendly greeting from an old friend, an evite to a party, or a shipment notification for an item purchased online, we take email for granted.

By Marie Galo
Jan 12, 2017

Bridging the Gap Between Mobile and Desktop Shopping

Improving the Mobile Experience to Increase Conversions

The gap between mobile and desktop clicks & CTO rates has almost reached the tipping point.

By Lisa Mayer
Jan 09, 2017

Close the Email Engagement Gap with Behavioral Targeting

Mind the Engagement Gap

Consumers are drowning in emails. Faced with a flood of offers, marketers have a tough job getting consumers to open their emails let alone take the next step and engage with the brand.

By Lisa Mayer
Jan 05, 2017