Ideas to embrace a smarter and more audience-focused strategy
After four decades, email marketing is still going strong. VP of Deliverability, Jason Warnock discusses how brands and marketers can make the relationship last even longer.
Plan early for back-to-school campaigns
Identify key target audiences, decide on the merchandise and services you want to promote and develop a weekly marketing plan for July, August and September.
Check out seasonal marketing themes in July
From 4th of July and Canada Day to National Ice Cream Day and back to school season, July presents a variety of opportunities for marketers to connect with their audience.
Focus less on product or service and more on the memories a gift can create
7 Tips to inspire engaging Father’s Day campaigns
In Q1 2017 triggered emails generated 5x the CTO rate of regular emails
Triggered emails are a highly effective way to build a relationship with subscribers and boost engagement.
Check out seasonal marketing themes in June
Check out our June calendar for a list of events and holidays like Best Friend's Day and Father's Day, then get inspired by examples of timely seasonal campaigns.
Provide timely, relevant customer experiences
Context is the key to unlocking the mantra of digital marketing: “delivering the right message at the right time, through the right channel”.
3 Email Design Strategies that Improve Click Rates
Email marketers have to balance the value of images with the need to get their message across to those who don’t see the images.
One Brand, One Mission, One Partner
With the ever-growing complexity of the marketing landscape, Yes Lifecycle Marketing is striving to be the SINGLE partner brands look to for all their marketing needs.
Improve acquisition and conversion
Filling out online forms to get access to content or a special offer is about as fun as waiting in line at the DMV or working your way through an automated phone menu.