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Election Flashback: Revisit How Smart Email Marketing Led to a Stunning Presidential Win

Smart Email Marketing

By the time President Obama won the presidency in 2008, he had successfully collected approximately 13.5 million email addresses1 – a number unprecedented for any other presidential campaign ever, especially given this was the first time email marketing strategy was used as an instrumental tool during an election.

By Marie Galo
Aug 24, 2016

5 Steps to Determine the Best Segmentation Strategy for Your Email Marketing Program

Email segmentation

Email segmentation is a great way to connect with your audience and increase conversions. It allows marketers to speak more intelligently to consumers through personalized, relevant content.

By Elizabeth Fella
Aug 23, 2016

How “List-Bombing” Led to Recent Spamhaus Blacklistings

Spamhaus Blacklistings

Since this past Sunday, Spamhaus, one of the Internet's most powerful and widely used domain and IP blacklists, began putting several major businesses, marketers, and ESPs on their IP blacklist. The reason for these listings could be that these senders were victims of "list bombing.”

By Bob Sybydlo
Aug 18, 2016

Three Biggest Email Marketing Surprises from the 2015 Holiday Season

Holiday 2016 Best Practices

Learn surprising lessons that marketers should consider for their 2016 holiday strategy. Here are the top 3 highlights from the report

By Gurjit Sandhu
Aug 15, 2016

Back-to-School Campaign Performance from 2015 and Takeaways for 2016


See metrics from last year’s back-to-school campaigns and learn quick tips to drive engagement in 2016.

By Gurjit Sandhu
Aug 01, 2016

3 Email Marketing Triggers You Are Not Implementing But Should


Find out the remarkable metrics behind these 3 email trigger campaigns.

By Ivy Shtereva
Jul 27, 2016

Customer-Centric Monthly Marketing Calendar: August

Take advantage of the holidays and events illustrated in our August Marketing Calendar.

Take advantage of the holidays and events illustrated in our August Marketing Calendar.

By Gurjit Sandhu
Jul 25, 2016

3 Ways to Determine the Best Email Cadence for Your Email Program

3 methods that will help you get to the frequency that fits your business.

Two of the common questions email marketers ask is “how frequently should we email our customers?” and “how much email is too much?”

By Maureen Gorman
Jul 14, 2016

3 Low Cost Acquisition Strategies

3 cost-effective ways to attract new customers.

New subscriber acquisition is often a measurement of success for email programs so marketers are regularly urged to grow their subscriber bases.

By Tiffany Schroeder
Jul 07, 2016

4 Steps to Creating a Cross-Channel Win Back Strategy

Win back efforts

First, the nitty-gritty: while marketers sometimes use the terms ‘win back’ and ‘reactivation’ interchangeably, a win back strategy targets recent lapsed buyers and aims to propel them to buy again.

By Kimberly Snyder
Jun 29, 2016