Strategy

Jump Start

New to email marketing? We can help you build a solid foundation for your email program and plan for future growth. The Jump Start program includes:

  • High-level audit (review and recommendations) of existing email marketing program and plan based upon client and industry best practices
  • Data collection and integration review and recommendations
  • Creative template review and recommended enhancements

Program Assessment

A marketing strategist will evaluate your current email program, identify opportunities, and develop actionable recommendations to help you accomplish your goals.

Strategic Roadmap

Do you have a vision for how you want to grow your email program, but can’t seem to get there? We will help you develop a comprehensive strategic roadmap with a clearly documented vision for your email program evolution that can be shared with stakeholders and used as the foundation for future program execution.

Integrated Marketing Strategies

We can help you build out actionable strategies for specific initiatives including:

  • Cross brand strategies
  • Activation strategies
  • New product launch strategies
  • Lifecycle planning
  • Web analytics strategies

Competitive Analysis & Benchmarking

Have you ever wondered how your email program stacks up against your competition? We’ll help you evaluate your industry landscape, compare your key program components, and identify opportunities to soar past the competition.

Industry Trends and Best Practices Consulting

We’ll help you stay on top of current industry trends and best practices. We compile and read all of the latest articles, whitepapers, and industry reports so you don’t have to!

Yesmail Named Forrester Wave Leader

Forrester

Yesmail's Current Offering received the highest score in the leader category and received 100% perfect scores for Services. In total, Yesmail received 31 perfect scores.

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