Webinars

Ready, Set, Segment! Using Email Behavioral Data to Target Customers and Drive Engagement

Date: Thursday, April 19
Time: 11am PT | 1pm CT | 2pm ET
Duration: 45min

In this webinar, our experts share the inside scoop on what drives essential lifecycle messaging and how to engage your key segments. These high ROI campaigns are vital to your communication portfolio.

Along with examples and very tactical discussions, you'll learn:

- Types of engagement activation campaigns (with examples!)
- Developing activation campaigns as part of your lifecycle strategy
- Setting it all in motion with Yesmail Engagement Analyzer

Check it out now!

The State of Email Marketing – Going Beyond Cross-Channel

Effective email marketing programs no longer rely on classic metrics such as clicks and opens, they go beyond a coordinated cross-channel program to deliver relevancy to consumers regardless of channel. Before this is possible, email Marketers need to define what email analytics mean to their customers and business, and how intelligence can power contextually relevant interactions with consumers throughout the lifecycle. The heart of better results lies in having actionable intelligence that is rooted in meaningful analytics.

In this webinar, Julie Anne Reda, VP Product Strategy of Yesmail Interactive, will guide you through best practices in getting better data and better insights so you can power richer engagement personas and interactions that go beyond coordinated email efforts to drive business results and a positive ROI.

What you will learn:

1. How to ensure data and information integration have the right foundation & where the potholes are.
2. Using the right analytics at the right stage – whether it’s predictive analytics to predict the next best action or testing cadence frequency to ensure timely calls to action. Know what analytics to use when across channels.
3. Speaking with one voice – Understanding the nuance of time, location, channel and message so interactions are contextually relevant
4. Best practices to look beyond opens and clicks, to increase lasting engagement with your customers.

Presenter:
Julie Anne Reda, VP, Product Strategy

Keep your customers close, and your competitors even closer

Get the competitive market intelligence you need - now! Analyze all competitive digital channel deployments from one centralized, easy to use console, in real-time. Let us show you how.

Introducing: Yesmail Market Intelligence
It's one thing to analyze the performance of your own digital marketing campaigns, but wouldn't it be valuable to know what your competitors are up to? What if you could analyze any campaign, across any vertical, and across multiple digital channels, all with real-time results – via an easy to use dashboard interface?

In this webinar, we will show you how to:

• Get detailed performance analytics of your competitors' digital campaigns sorted by brand, vertical, and channel
• Compare measurable insights to your own digital campaign performance
• Setup easily accessible and graphic rich campaign creative galleries for viewing, inspiration, and future planning
• Schedule digital campaigns at the optimal moment and through the most favorable digital channel to increase performance and desired outcomes
• Setup keyword alerts on targeted marketers that show insights on what your competitors are pitching in real-time

Don't miss this opportunity!

Presenters:
Jason Warnock, VP, Deliverability Services
Jeff Hulshof, Lead Solutions Architect, Market Intelligence & Measurement

Digital Channel Analysis: A 2011 Holiday Season Recap

Yesmail Strategic Services presents insights into effective digital marketing strategies used during the 2011 holiday season.

In this webinar, we will provide analysis and insights from 100 randomly selected, top 500 online internet retailers based on the key holiday spending periods. You will learn:

• 2011 Holiday eCommerce Recap - consumer behavior, marketing themes and revenue results throughout the Holiday Season
• How marketers integrated and used email and social channels
• Specific activity & themes during key time periods, including: most popular days/time to deploy by channel and most popular promotions
• Predictions for 2012 digital holiday marketing trends

Presenters:
Kristin Kleweno, Sr. Marketing Strategist
Jason Warnock, VP, Deliverability Services

Integrating email with social and mobile

Learn firsthand the best way to integrate social and mobile into email and walk away with some great examples. All attendees will receive a free download of the Yesmail Interactive Email Look Book that showcases email created by our very own designers.

This webinar was developed specifically to help email marketers learn why social, mobile and email not only play well together, but truly are BFF's.

In this session, we cover the following:

• Learn all about mobile-scalable-layouts
• Learn interesting ways to integrate Social Media
• See the new shift in email typography

Presented by:
Matt Caldwell, Sr. Creative Director