- In mobile-friendly version of the email, include links that takes users to mobile-optimized landing pages.
- Simple black text with colored action links work best (though inline styles can be used)
- Call to action should be at the top of the message
- CTA gains prominence if used as the SL as well as being repeated within the body
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- Use of images should be sparse, and when used, images should be small & clean to ensure readability & quick rendering.
- Design for easy wrap-around
- Don't slice images due to unpredictablility/ slow load time
- If using navigation, place at the bottom of the content
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