Mobilize your email campaigns in Yesmail Enterprise
Marketers currently executing, or wanting to execute products targeted to their mobile audience will love the mobile capabilities of our award winning flagship, email marketing application.
Mobile messaging is much more than text messaging. Mobile subscribers use their devices to surf the web, listen to music, play games, watch video, and check their email on the go. In fact, respondents to a recent Yesmail survey indicated that reading email was the second most important activity (next to talking) that they use their mobile devices for.
Mobile email marketing in Enterprise is comprised of two simple steps:
- Learn about your mobile audience, including who the mobile enthusiasts are and what 'flavor' of mobile device they use. Yesmail Enterprise enables marketers to not only understand which subscribers are "mobile responders" but more specifically, what manufacturer's device they respond with.
- Create mobile-friendly versions of HTML emails within the app - in a snap. Subscribers who click the "view this in your browser" link in the email message will automatically see the mobile-friendly web-hosted HTML version of the email. And, what's cool is that subscribers who specify mobile preferences will then always receive mobile-friendly HTML emails in their inboxes.
Did you know?
The majority of mobile users are viewing email on their iPhone!
Optimize Email for iPhones First
Of the more than 1.8 million emails viewed on mobile devices, 42% were viewed on an iPhone. Blackberry usage came in second with 28%, followed by Sony Ericsson, Samsung, and a combination of 60 other less used devices.
As more consumers begin to use mobile devices to view their email, this information will become increasingly important for marketers to make business decisions. At a minimum, marketers should monitor their email marketing program viewing statistics on a quarterly basis to understand if the trend is changing over time. As a larger percentage of consumers begin to use mobile devices as their primary email tool, marketers should begin optimizing their email content and consider testing email design that is optimized for specific mobile devices. Based on our initial monitoring, optimizing content for the iPhone is the right place to start.
Designing or adapting your campaigns for a mobile format certainly isn't rocket science, and it shouldn't prevent marketers from taking that all important leap of faith into mobile email marketing campaigns. In fact, our award-winning creative services team can be at your command if you'd like some help.
Tips on designing mobile messages: