Making email campaigns viral in Yesmail Enterprise

Marketers who want to give their email marketing campaigns hooks into the latest social media platforms, can now easily achieve serious momentum with ShareThis. With this feature, email campaigns can be extended by the subscriber, to social networks such as FaceBook, YouTube, Twitter, Digg and numerous other social media platforms, in one simple click.

There are many benefits to marketers using this feature, above and beyond just keeping with current trends. Outfitting email campaigns with social media plug-ins provides:

• A far wider reach, with a lot less effort
  • No need to copy and paste onto multiple sites, saving you time
  • Easily reach people on their favorite social media sites
  • Your audience helps spread your brand message - it's like your own volunteer network at your service
• Simple metrics create instant feedback - just add, click, and report
  • See what the most popular content was
  • See what social sites your customers are using and where content was uploaded
  • How often ShareThis was used overall
• Spontaneous list growth
  • Drive more viral traffic to your social media sites
  • Multiple points for your audience and their friends to opt-in for various communications, promotions, alerts, loyalty programs, widgets and more

A zero-cost feature that delivers infinite incremental gain

Adding ShareThis to campaigns makes a whole lot of sense for marketers who are engaging or plan to engage subscribers using a variety of social media platforms. As the newest feature in Yesmail Enterprise, there's zero incremental cost and infinite incremental gain. It provides more insight into the performance of email marketing campaigns, so marketers can create, refine, and deliver powerful marketing campaigns that give brands a big voice with a long reach.

How does it work?
The ShareThis button can appear anywhere in an email, giving users the ability to share it with a friend or tag it for themselves using their preferred social media tools. Options include more than 20 links to social media technologies, email, and Instant Messaging applications.

How it works: For the Subscriber

Once the user selects the button, they can:

1. Share it to a social site or bookmark it
2. Post it to a social site or blog
3. Share it with a friend via email/IM/SMS

ShareThis is the newest cutting-edge feature introduced within Yesmail Enterprise. Retention email marketers who are executing simple or complex email campaigns can easily add the viral component to their program with ShareThis, a best-of-breed, recognizable social media sharing feature. It's an easy first step in bringing multi-channel communications closer together in a more efficient, and incredibly effective manner.

To find out more about how Yesmail Enterprise and ShareThis could fit into your email program, contact us at sales@yesmail.com or 1-877-YESMAIL.