Enterprise 7 Cross-Channel Marketing

Fuel your multi-channel marketing programs with Enterprise 7, the new digital marketing solutions command center.

• Powerful cross-channel marketing platform for email, web, mobile, SMS, and social
• Real-time decision making through integrated data management and business intelligence

Enterprise 7 is your control center for cross-channel campaigns; email, SMS, web, social.

Enterprise 7 is a powerful cross-channel marketing platform that enables marketers to efficiently and simultaneously execute campaigns across a host of channels like email, web, mobile, social, and SMS, and get immediate results. Build smart, sophisticated, engaging campaigns – and enjoy a moment of solitude as they all fire off at once.

Campaign management - master all marketing campaign execution channels

What if you could launch, manage and control cross-channel marketing programs all from a single platform? With Enterprise 7, you can get business done in one place, not two or three or more. No more juggling, no more waiting, no more tunnel vision.

• Dial up your campaign, map the destination, launch the email, tweet and text it – from one place
  • Email, mobile, SMS, Web, Social
• Campaign management features that’ll blow you away
  • Upload your content, create mobile-friendly email, SMS messages, and tweet your campaign all from the same platform
  • Dynamic content capabilities, and point/click personalization features
• Planning and organization at your fingertips
  • Multi-channel campaign launch planning calendar – see campaigns by day, month, channel and link thumbnails
  • Easily set up tiered access to support your whole marketing team, control who manages and sends campaigns
• Synchronized user interface & seamless workflow
  • Simple, intuitive color-coded campaign management – Just 4 steps or fewer to create a message
• Unrivaled personalization and campaign management features
  • Deliver truly unique and personalized content in email or online based on a recipients location or viewing time
  • Build messages in minutes with drag and drop content blocks, and speed-of-light point/click personalization
  • Code commanders – use Enterprise 7 scripting language for exceptional dynamic content rendering
  • Create targeted, triggered messaging programs and life-cycle programs
  • Send real-time messages based on key business events

Learn what happened today » Take action tomorrow

No more waiting for reports. With Enterprise 7 business intelligence, it’s far easier to decipher and understand campaign results immediately and make actionable decisions.

• Immediate insights into campaign performance across all channels
  • Execute, track and analyze campaign performance and subscriber response performance from a pre-built interactive dashboard
  • Generate custom reports from a out of the box dashboard and go deep with data analysis
  • See message trends graphed according to specific metric or by day/week/month
• Predictive, analytic and actionable intelligence for smart, optimized decisions
  • Compare key performance metrics for unsubscribes and delivery respective to messages sent
  • Compare quickly which messages are attracting new users, and how many are opting out
  • Gain deeps insights into your database within interactive dashboards and drillable business insight into variances
  • See deep analysis with real-time , 3rd and 4th dimensional reporting
• Evaluate the level of engagement between your brand and your audience and adjust accordingly
  • Use subscriber trends and predictive modeling to score subscribers
  • Manage subscribers throughout their lifecycle and engage with the most appropriate content according to stage
  • Advanced analytics reporting including do it yourself dashboards, 4dimensional reporting, full access to database for custom reporting
• Data discovery gives marketers fast counts of specific segments of users that meet a selected criteria
  • Quickly realize how many names are available in a given segment
  • Add, join or negate attributes to determine the total number that meet the criteria and what percent they are of total database
  • Add attributes and values you deem critical to effectively segment and analyze your mailings, utilizing such data as buyer score, income level, marital status, home value, and more

Leverage ALL your data

With Enterprise 7 marketers fully-leverage their database to better-manage data and the elements of campaign execution, through a single marketing control interface.

• Boost the power of your customer database
  • Keep data current with email update, merge/purge, de-dupe and address standardization
  • Add key codes for campaign segmentation
• Integrate with data from other applications
  • Unmatched capabilities for uploading, appending and integrating the most complex collections of data
  • Integrate data from 3rd parties, like web analytics, user reviews and more
• Integrate critical marketing systems through the Development Center
  • Leverage multiple data sets through web services APIs:
    • List Management
    • Content management
    • Message management
    • Subscriber management
    • Status