Small Business Email Marketing Tips for Today

Call to action

Make sure that no matter how you choose to get your message out - you include a call to action. Motivate the person looking at your ad, email or search listing with a coupon or special offer.

Good example:
Visit John Alpine's Outdoor Store and mention coupon code: Free Gloves.

Not-so-good example:
Visit John Alpine's Outdoor Store - we've got great stuff
 

Did You Know?

If you use all CAPITAL LETTERS in your subject line, that your email message has a higher chance of being classified as SPAM? Not to mention your recipient's feel as though you're shouting at them.

Glossary:

Take a look at Marketing Sherpa's handy glossary defining the 178 most common terms used by emailers.

Downloads:

• Top 5 ways to grow your list
• Subject line tips
• Newsletters are your friends
• Get personal with your email marketing
• How to drive sales with sign up forms
• Deliver the One Two punch: email and direct mail
• Weathering the storm: driving sales through a recession
• Creating email people want to open
• Was my campaign a success?
• Email coupon tips for your next campaign
• Your welcome message - always make a good impression
• Test for success
• Make email list rental work for you