Conversion Optimizer increases your email marketing program conversions
Conversion Optimizer is for enterprise-level retention marketers who want to maximize their customer data to strategically refine and deliver highly efficient email campaigns and significantly increase email campaign ROI.
Conversion Optimizer is an unprecedented module for highly efficient message targeting. With predictive modeling, marketers using Yesmail Enterprise for email marketing are now able to quickly develop targeted campaigns for individuals based on their likelihood to convert from previous events.
What it does
Conversion Optimizer utilizes transaction history, as well as demographic, psychographic, and behavioral attributes to predict the likelihood that a subscriber will convert, or perform an activity that you specify. This conversion prediction can be as simple as signing up for an event or promotion, or identifying which subscribers are appropriate for cross-selling. It can even simplify more complex objectives such as identifying subscribers who may be interested in a new product category based on past behavioral data, or who may purchase a product within a specific product category. Conversion Optimizer can also identify subscribers who would normally fall outside of specific selection criteria.
Top level benefits of Conversion Optimizer - the bottom line:
- Solve complex ROI challenges by creating highly accurate predictive models without the need for a 3rd party vendor or a dedicated data-mining analyst
- Deliver the most relevant content based on subscriber behavior
- Grow your overall program organically with more accurate data modeling
- Increase revenue by expanding target criteria to include consumers with a likelihood to buy in a specific product category or department
- Efficiency within integration: Identify and target profitable subscribers within Yesmail Enterprise when combined with the Conversion Optimizer module
How does it work?
Conversion Optimizer goes beyond traditional RFC/RFM targeting by accurately predicting subscribers most likely to convert even if they've not done so before. Conversion Optimizer automatically predicts subscribers "most likely to... " based on your existing RFC/RFM metrics and any additional subscriber attribute data you may have.
Conversion Optimizer examines your customer data and recommends who you should mail to by evaluating a sample and comparing it against a number of statistical inference algorithms. Next, this patented technology automatically and intelligently identifies which algorithm will produce the best model to predict future behavior. Conversion Optimizer will even automatically select the customer attributes that have the best predictive consistency.
Conversion Optimizer then scores your entire subscriber database, assigning a value to each person, reflecting his or her similarity to the model. All you need to do is target the subscribers who have scores best suited to your campaign objective. Conversion Optimizer takes the guesswork out of optimizing target segmentation.
It doesn't require a Ph.D. in Analytics, and it produces results quickly.
Conversion Optimizer is right for marketers who:
Want to evolve their email marketing campaigns from "one message for all" to smaller and smarter highly targeted campaigns. Conversion Optimizer allows emarketers to save on CPM cost by reducing the quantity of generalized content, mailing targeted email messages to only the most relevant subscribers based on their past activity.
See marketer A: mail often, mail everyone
Want to focus their email marketing program using predictive modeling to recommend and predict new targets for cross-selling, and introduce new products and services. Conversion Optimizer analyzes and scores your data to make predictions based on past behavior.
See marketer B: targeted, personalized mailings
Want to increase email program revenue by discovering 'unknown buyers' within their very own database who aren't currently being solicited. Conversion Optimizer helps you monetize non-responders rather than excluding them based solely on their inactivity.
See marketer C: email PRO
Eliminate extra steps & extra cost
Yesmail Enterprise combined with Conversion Optimizer eliminates the need to use 3rd party vendors for high-level modeling on customer purchasing behavior. Because this patented module is integrated into our retention platform, clients will get a far greater return than with any other provider, making your email marketing program more efficient with our integrated Yesmail Enterprise solution for simple and effective budget management.
Brag point:
One online retailer tried Conversion Optimizer and increased revenue more than 20% over an 8 campaign test - find out how.