Overview

Yesmail is a leader in the email marketing industry. Our proven, award-winning solutions are uniquely adaptable to any business size and for many multi-channel marketing needs.
In fact, we’ve been ranked a leading email service provider by analysts and industry trade publications. Read about it in the news; whether it’s about our innovative cutting-edge technology, props from industry analysts, or awards for our outstanding creative designs, you’ll find it all right here.

Industry Analyst Reviews

Yesmail Direct recognized in the "Marketing Growth Strategies 2009 Guide to Leading Email Marketing Vendors" report

Marketing Growth Strategies, LLC trialed Yesmail Direct and found the user interface to be uncomplicated, with easy-to-use features for creating campaigns and testing. The report also cites Yesmail Direct's spam testing feature, the ability to create multiple sign up forms and touts our responsive and proactive support team.

Read the full report »

Press Releases

1/31/2012 — Yesmail Interactive Releases "Look Book" as a Result of Receiving Two Prestigious Industry Awards
4/21/2011 — Infogroup Presents Email Design Session at the 2011 Email Insider Summit
1/27/2011 — Infogroup Presents Email Design Session at the 2011 Email Evolution Conference

Press Coverage

3/4/2011 — Mobile Email Campaigns Tied To Paid Search
2/17/2011 — Transforming Social Dispatches into Email Content
2/8/2011 — Direct Marketing News Q&A with Mike Hilts

Recent Events

02/08/2012 — 02/10/2012 — Marketing Sherpa Email Summit
02/22/2012 — 02/24/2012 — Email Evolution Conference
02/27/2012 — 03/01/2012 — eTail West

View all upcoming events

Awards

2012 Marketing Sherpa Email Awards
Best Triggered Email or Auto-Responder Series - SILVER
Feld Entertainment’s Interactive Email Campaign

View Award » | View Campaign »

Using triggered email campaigns to extend the customer experience helped Feld Entertainment engage with their audience with interactive elements such as personalization and cross-promotion.

Yesmail achieved this by creating a simplified, scannable template, and by humanizing the layout with a personal signature, offers treated as gifts, and a tone of exclusivity and heartfelt thanks. This campaign proved efficiency and flexibility can go hand-in-hand.

2011 OMMA Award
Best Email CRM Campagin
HP Customer Revival Campaign

View Award » | View Campaign »

With a targeted, three-part message series, HP and Infogroup addressed the ongoing challenge of engaging inactive subscribers - those who hadn't purchased a product or opened an email in the last six months. The team targeted previous purchasers and inactive subscribers, offering ever more valuable discounts throughout the series, and then delivered a clean, simple design with a clear call-to-action.

The messages conveyed a sense of exclusivity that stood out from the crowd, broke through the inbox marketing noise, and engaged this once disengaged segment. As as result, the campaign generated about five times greater revenue than standard weekly messaging campaigns.