Yesmail has formed a powerful partnership with Webtrends, an enterprise intelligence company that turns online and offline data into understanding, to create integrated relationship marketing programs that are more measurable and automated. This partnership enables you to automate customer targeting and remarketing efforts, uncover comprehensive web metrics about your campaigns and improve your marketing results. A single, integrated view measures how e-mail, as one of multiple channels driving visitor activity to your website, impacts campaign performance from click-through to conversion.
Key Benefits Include:
- Identify e-mail as one of multiple channels driving visitor activity to web sites.
- Track the success of their e-mail campaigns' contributions to e-commerce or non-commerce ROI.
- Seamlessly construct e-mail remarketing campaigns specifically tied to web site activity, including non-responders, purchasers or other high-value segments.
- Combine web site activity data with e-mail marketing performance response data for advanced analytics.
