Yesmail™ has partnered with Omniture, Inc. a leading provider of online business optimization software, to make it easier for customers to integrate their Yesmail email campaigns with Omniture SiteCatalyst® Web analytics. This partnership will increase the effectiveness of Yesmail customers' online multi-channel initiatives by providing seamless integration between their email campaigns and their Web site visitors' interaction.
Key Benefits Include:
- Consolidate email marketing and analytics data into one reporting interface
- Optimize email campaigns by conversion and contribution to revenue and site success
- Remarket to key visitors and market segments based on dynamic marketing segments spanning current and historical data (up to 90 days prior to activation)
