The Yesmail partnership with Coremetrics has yielded a powerful technology solution for integrating behavioral web analytics data with Yesmail email programs. Marketers leveraging the Yesmail – Coremetrics LIVEmail™ integration are maximizing the effectiveness of their multi-channel programs by delivering contextually-relevant messaging with every touch. The result is a significant increase in email ROI, lifetime subscriber value, and email marketer productivity.
Key Benefits Include:
- Remarket to high-value customer segments based on their onsite behavior and demonstrated product and content affinities
- Track and continuously optimize email campaigns through integrated 360-degree reporting, encompassing inbox and onsite events
- Automate the process of translating meaningful site interaction events into remarketing opportunities that drive desired customer behavior
- Utilize Coremetrics LIVE Profile data for advanced cross-session segmentation and targeting of subscribers
